Our SEO Services: What Each One Covers, and How They Fit Together
Most businesses don't need a list of services. They need the specific piece that matches whatever's wrong, or the whole thing run together if that's where they are. This page is that list, laid out honestly: what each service covers, who it's built for, and how they connect when more than one applies.
Everything below is built by the same team, to the same standard, whether it's bought as one service or several. Not sold as add-ons to pad an invoice, and not required just because they're listed here.
What each one covers
Local SEO
Best for: businesses with a physical location or a service area, where the customer is nearby.
This is about showing up when someone nearby searches for what you do, in the Local Pack and on Google Maps specifically. It covers Google Business Profile setup and optimisation, local citations across Singapore business directories, on-page local SEO for the pages built to rank where you operate, and a review-generation process that earns more genuine reviews over time. Usually the fastest route from a search to a call or a walk-in, for businesses whose customers are searching from somewhere close by.
Local SEOAI SEO
Best for: businesses losing visibility as more searches get answered inside AI tools.
A growing share of searches now end inside an AI-generated answer, in ChatGPT, Google's AI Overview, or Perplexity, often with no link for anyone to click. AI SEO is the work of getting a business included in that answer, alongside classic Google rankings, treated as one connected discipline rather than two separate ones. It's sometimes called GEO or AEO: different names for the same shift in how people search. Structured, well-sourced content and a clean technical foundation are what both classic search and AI systems draw from, so this isn't a separate playbook from the rest of SEO, it's the same fundamentals applied to a newer surface.
AI SEOContent Marketing
Best for: businesses publishing already, without the rankings to show for it.
Publishing regularly isn't the same as publishing content built to rank. This covers content strategy and a keyword-mapped calendar, SEO content writing for blogs and landing pages, and fixing existing pages that aren't performing instead of burying the same mistake under new posts. Everything is built around real search intent rather than a publishing schedule, and structured so AI tools can find and cite it directly. It also feeds the rest of an SEO engagement, since content is usually what earns the rankings the technical work makes possible.
Content MarketingSEO Consulting
Best for: businesses that want strategy and a roadmap while someone else executes.
Not every business wants the whole thing handed over. Some already have a team or another agency doing the work and need direction. Some want a second, independent opinion before committing to anything bigger. Some just want to understand what's happening before signing up for anything at all. This is strategy, audits, and guidance from someone who isn't trying to sell a retainer alongside it. You get the thinking and the roadmap; who executes it, your own team, us, or another agency, is your call.
SEO ConsultingOff-Page SEO
Best for: sites that are technically sound but short on authority.
On-page and technical work get a site ready to rank. This is the other half: the backlinks and third-party signals that tell Google a site is worth trusting. A technically solid site with a weak backlink profile still tends to lose to a mediocre site with real authority behind it. It's specifically scoped to backlinks and authority, not a rehash of general SEO strategy, and it runs as a standalone engagement for businesses whose on-page SEO is already handled elsewhere, in-house or through another agency, or as one part of a full-service engagement.
Off-Page SEOSEO Audit
Best for: businesses that need to know what's wrong before deciding what to fix.
For businesses unsure why traffic has flattened, why a competitor keeps outranking them, or simply where to start, an audit covers the whole site, not a guess based on one or two pages. It works as a standalone service on its own, for businesses that just want an honest read of where they stand, and as the starting point for any larger engagement, since knowing what's wrong is the only sane way to decide what to fix first. Also one of the fastest, lowest-effort ways to get a clear picture before committing to anything bigger.
SEO AuditMultilingual SEO
Best for: businesses whose customers search in Chinese, Malay, or Tamil as well as English.
If customers search in more than one language and a site only ranks in English, that's a real part of the market going unseen, not a small edge case. This is proper multilingual SEO: researched and technically signalled so search engines treat each language version as its own legitimate result. A page translated word for word usually targets the wrong keywords in that language and confuses search engines about which version to show whom, which is the specific problem this service is built to avoid.
Multilingual SEOInternational SEO
Best for: businesses selling into other countries from a Singapore base.
Ranking well in Singapore does not carry over to another country on its own, since search results, competitors, and the way people phrase a search all change at the border. For businesses selling into more than one country, this covers the structural side of that: hreflang tags and a URL structure that tell Google which page belongs to which market, country-specific research done market by market, and the technical and authority signals that back that up. Different from multilingual SEO, which covers language while this covers country and region, though the two are often used together for businesses expanding into markets that differ on both counts.
International SEOThe demand behind it
Most businesses don't arrive needing every one of these at once. Some come in with a single, specific problem: rankings that have flattened, a site that's never been properly audited, or content that gets published and never performs. Others already have parts of their SEO handled, in-house or elsewhere, and need one specific piece done properly. And some want the whole thing run as one connected effort from the start, since search visibility, AI visibility, content, and authority all reinforce each other.
There's no single right entry point. What matters is starting with the piece that matches where a business is today, not signing up for everything at once because it happens to be on offer.
How these services work together
These aren't sold as separate, disconnected products stitched onto one homepage. Local SEO and AI SEO are usually the two a full-service engagement builds around, since between them they cover being found on a map and being found inside an AI-generated answer. Content marketing and off-page SEO both feed that work directly: content earns the rankings the technical and local work make possible, and off-page work builds the authority that makes a site worth ranking in the first place.
Multilingual SEO adds a language dimension on top of any of the above, for businesses whose customers search in more than one language. International SEO adds a country and market dimension, for businesses selling beyond Singapore, and often runs alongside multilingual SEO for businesses expanding into markets that differ by language too. SEO consulting sits slightly apart from the rest, for businesses that want the thinking and the roadmap without handing over execution. And an SEO audit is usually where this starts, whether the plan afterward is one service or several of them together.
How it starts, whichever service applies
Whether it's one service or several, the process starts the same way:
A look at what's live today, so recommendations are based on the real site, not assumptions.
A plan scoped to what's relevant to this site, with nothing included because it appears on a template.
The work itself, run by the same team whether it's one service or a combined engagement.
Regular review against what was agreed at the start, so the plan adjusts instead of running unchanged regardless of results.
What to expect, and when
Timelines depend on which services are running and on the state of the site they start from. An audit is the quickest, since it's a fixed piece of work with a defined output. On-page and technical fixes tend to show movement earlier than off-page work, because authority is built slowly by design and can't be rushed honestly. Content compounds, so its value builds as more of it goes live.
What we won't do is put a date on a result that depends on things no provider controls. What you get instead is a clear view of what's being done, what it's likely to move, and when the first honest read on it should be available. Progress gets reviewed against what was agreed at the start for your site and your market, on the same schedule whether one service is running or several.
Who this is for
Built for Singapore businesses at any stage of figuring out their SEO, whether that's a single clear problem to fix, a full engagement from scratch, or an existing setup that needs one specific piece done better. It's for businesses that want to understand what each part of SEO does before committing to any of it.
No guaranteed rankings
None of these services come with a guaranteed ranking or a guaranteed amount of traffic, on this page or any other, because no provider controls how a search engine or an AI tool ranks a page. What we can control is doing each piece properly and being honest about what it's likely to do and how long that usually takes.
Every service on this page is priced differently: by scope, by service, or as part of a combined engagement. What moves the number is mostly the size and state of the site, how much needs fixing before new work can be built on top of it, and how many markets or languages are in play. A single service scoped to one clear problem is the smallest commitment. A combined engagement covering several services gets scoped and quoted as one piece of work, with the research and technical foundation shared across the services that sit on top of it. See what's included for how pricing works.
For Singapore SMEs, SEO work across any of these services can potentially be offset through the Productivity Solutions Grant (PSG), a Singapore government scheme supporting SME digital adoption. Ask us for the current eligibility criteria and we'll walk you through what applies to your business.
Not sure where to start?
Two starting points cover most businesses. If you want an honest read of where your site stands today before deciding on anything, start with an SEO audit. If you want strategy and direction first, whether or not you end up working with us on execution, talk to a consultant.
Common questions, answered properly
Ready to see where to start?
Have a look at what each service covers above, or talk to us about your specific situation.